Our Story
Hi, I’m Hailey, the founder of Luminance, the #1 Korean skincare tool, and if you’re here, it’s likely because you’re looking for a solution to feel more confident in your skin. Let me start by saying—I understand how personal this journey can be. I’ve been there.
For as long as I can remember, my skin and appearance were things I struggled with. From dull, uneven skin to a stubborn double chin that seemed impossible to tone, I felt like I was constantly battling against my reflection. No matter how many products or treatments I tried, achieving that smooth, radiant “glass skin” everyone seemed to have felt completely out of reach.
It wasn’t just about the physical challenges—it was the emotional toll. I’d find myself avoiding pictures, using filters, or hiding behind makeup, hoping no one would notice the things I couldn’t stop fixating on. My confidence was at an all-time low, and I knew I wasn’t alone in feeling this way.
That’s why I created Luminance—not just as a tool, but as a way to help others like you rediscover your confidence and transform your skin. Designed to target a range of concerns, including tightening and toning the jawline, reducing the appearance of a double chin, and achieving that coveted luminous glow, Luminance combines cutting-edge Korean technology with a commitment to real results.
You deserve to feel radiant, confident, and proud of the skin you’re in. With Luminance, the journey to smoother, firmer, and glass-like skin is not just possible—it’s personal. Let’s take that step together.
The Beginnings of LUMINANCE
At one of my lowest points, I found comfort in a YouTube video of someone openly sharing her struggles with self-image and skin concerns. Her story resonated deeply with me and inspired me to turn on my own webcam to share my journey. It was a small but transformative step—not just toward improving my appearance but rebuilding my confidence and connecting with others who felt the same way.
After graduating college, I saved $4,000 for a laser treatment to address my concerns, including uneven skin texture and a double chin. But before I went through with it, I met a plastic surgeon who suggested a different approach: a cosmetic tool combined with a Vitamin C serum. He explained how this natural, non-invasive routine could deliver better results over time than the laser treatment I was considering.
Sceptical but hopeful, I decided to give it a try. At first, I didn’t expect much, but within a few months, I started noticing real changes. My skin appeared smoother and more radiant—closer to the luminous "glass skin" I had always dreamed of—and my jawline looked more defined. My YouTube viewers began complimenting me, asking what I was using.
When I shared my routine, the response was overwhelming. The products I created sold out in just a few days. That moment sparked the beginning of Luminance—a skincare tool born from my journey to help others achieve glowing skin, a sculpted jawline, and renewed confidence without invasive treatments.
What We Stand For
At Luminance, we believe that radiant skin goes beyond skincare—it starts with understanding your body. Along my journey, I discovered that achieving healthy, glowing skin is influenced by much more than the products we apply. It’s a balance: 70% genetics, 20% internal factors, and 10% skincare. Your skin is a mirror, reflecting what’s happening within. Whether it’s dullness, breakouts, or lack of firmness, these are your skin’s way of signalling that something deeper—like diet, lifestyle, or overall wellness—needs attention.
Modern life can be tough on our skin. Processed foods, lack of sleep, stress, and exposure to harsh chemicals all take a toll. That’s why Luminance isn’t just about providing skincare tools—it’s about offering a holistic approach to skin health. Our cutting-edge devices and carefully formulated serums are designed to work with your body, helping you achieve luminous “glass skin” and a sculpted jawline while supporting overall wellness from the inside out.
At Luminance, we’re here to empower you to take control of your skin and feel confident, radiant, and naturally beautiful. Let’s transform your skincare routine into a self-care ritual.
What We’ve Learned
Through my journey, I’ve learned that caring for your skin begins with caring for yourself. Nourishing your body with wholesome foods, reducing dairy and processed foods, prioritizing restful sleep, and staying active every day are just as crucial as the products you apply. Luminance is here to support that holistic approach, blending self-care with innovative, effective tools that enhance your skin’s natural rejuvenation and help you look and feel your best.
Today, Luminance is a thriving brand, but it started with a simple desire to help others. I understand what it’s like to struggle with your skin and the toll it takes on your confidence. My hope is that Luminance can be a part of your journey—not just to better skin, but to a healthier, happier you.
Thank you for trusting us with your skin. Your story matters, and we’re honoured to be part of it.
With love,
Hailey
Founder, Luminance
